Scam, or genius? (Or both?)
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Shelby Sapp is the perfect example of why I tell everyone it’s so important to build a powerful personal brand. |
And whether you like her or not, she brands herself as the world’s #1 female sales trainer. |
Over this past weekend, she just hosted an event where she generated between $10M and $45M, depending on who you ask. |
A lot of people are saying: “This is a scam, you can get this same information for free online.” |
While that may be true, it misses the entire point of a personal brand. and why people were there in the first place… |
People weren’t just paying for the information; they were paying for Shelby Sapp. |
They paid to be in that energy, that presence, and to be able to imagine themselves up on that stage if they do the things that Shelby has done. |
Again, it doesn’t really matter what the information is that’s being presented…you can get sales tactics in books, online courses, and in countless free YouTube videos… |
It’s how they felt while they were receiving the information. |
You cannot replicate that environment on YouTube. You can’t be surrounded by hundreds of people sharing in the experience and feeding off of each other’s enthusiasm through a screen, no matter how large it is. |
The attendees paid for what Shelby Sapp stands for, and what being in her presence tells people that they, themselves, stand for. |
That’s why people wear certain brands of clothing, or drive certain brands of cars…because associating themselves with that brand sends a message to other people who see them with that brand. |
This is why Apple’s “Think Different” campaign was worth billions. People would say: “Hey, I think different, that product must be for me.” |
Using the product goes far beyond a choice about features or benefits, it’s a statement of identity. |
Whether or not you like what Shelby did, there is a lesson in it: |
Create a personal brand for yourself that doesn’t just teach people something, but that makes them feel a certain way when they associate with it (or you). |
That’s what the world’s most powerful brands understand. |
Your coach, |
- James Michael Sama |
P.S.: If you’re looking for a private advisor to help you develop these qualities, let’s talk. |
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